CRM stands for Customer Relationship Management. CRM is a three-part concept, consisting of people, process and technology. Many people think that CRM is a software tool and nothing more. Well, they’re wrong! CRM is a software tool, but in order for that tool to be used properly and a company to benefit from it, there also has to be process improvement and people improvement. A new software tool requires a change in mindset. Any change in life is hard at first, but once you get used to it, it can (and should) make your life easier. What we at DB Pros provide is the guidance, advisory services, and implementation of a CRM/database system to take your company to the next level.